Authentic Brand Stories
Creative Director & Content Strategy
I am an experienced Executive Creative Director with a proven track record for leading creative teams on global brands.
- Respected for applying honest and genuinely effective new thinking to brands globally.
- Proven leadership of creative and production teams.
- Deep curiosity and expertise in digital creative, production and media.
- Reliable pitch leader and client whisperer.
- Decades of expertise in solving challenging problems within neglected markets.
- Experienced in navigating highly restricted categories, such as Pharma.
- Record of matching global brands with inventive, practical and resonant ideas.
- Expertise in storytelling mechanics paired with a practical approach to final delivery.
Highlights
Dove Japan
Haiku
A street-level writing task in Tokyo helped Japanese women elevate a body wash claim into something poetic and ownable.
Dove China
Lather Monkey
A Chinese New Year film turned a sensorial product demo into a surprising, entertaining Dove story.
Lifebuoy India
For My Child
Parent reactions helped Lifebuoy bring emotional force to its social mission around child health and hand-washing.
Dove Bodywash USA
Shower Now?
A real-world shower challenge in London and New York showed women they could feel the Dove difference immediately.